Websites and ordering workflows for frame shops.
BuildKind helps custom frame shops replace outdated websites with modern sales systems — better galleries, clearer quote requests, online ordering options, and SimpleFrame technology built from 15 years inside the framing industry.
Find you → request quote → preview options → approve → pay → follow up.
What BuildKind builds
Not just a prettier website. A better front door for your shop.
Borrowing the AWA operating model: we build the site, the automation, and the workflow — translated specifically for custom framing.
Frame shop websites
Modern redesigns, mobile-first layouts, local SEO, galleries, service pages, and content migration built around how framing customers actually decide.
Quote and order workflows
Inquiry forms, artwork upload, frame previews, payment links, follow-up automation, and clear handoff from website lead to in-store job.
SimpleFrame technology
Vendor catalogs, pricing logic, real-time visual previews, invoices, integrated merchant processing, and POS-ready workflows — with a guarantee to beat the card-processing fees you pay today.
Workflow infrastructure
Most shops do not need another disconnected tool.
They need one clear path from website visitor to paid framing job. BuildKind connects the parts customers see with the process your staff actually runs.
Website visit
Customer finds you on Google or social
Guided request
They upload art, choose needs, and ask for a quote
Shop review
Staff sees the request with context instead of a vague email
Quote + payment
SimpleFrame merchant turns the quote into a paid order — at lower card fees than you pay now
Follow-up
Email/SMS reminders and updates keep jobs moving
SimpleFrame
The frame shop POS — with a merchant fee guarantee.
SimpleFrame can run standalone, embed into a new website, or support a staff-guided in-store consultation. Card processing is built in. Shops pay lower card-processing fees than they currently pay. Send us your processor statement — if we cannot beat it, we will say so honestly.
Standalone
iPad or desktop quoting.
Embedded
Website quote requests and previews.
Merchant
Integrated card processing that beats your current fees.
Pay less to take cards than you do today.
Email your latest processor statement to info@buildkind.tech. We compare it to SimpleFrame merchant processing. If we cannot beat what you currently pay, we tell you honestly — and we will not ask you to switch anyway.
Process
A practical build process for busy shop owners.
Audit the current flow
We review your website, Google presence, quote process, tools, processor statement, and where leads fall through.
Design the shop-specific system
Not a generic template — the structure matches your services, gallery, customers, pricing style, and staff workflow.
Build and launch
Site, content, forms, SimpleFrame embed, analytics, and local SEO are built together so the launch is usable on day one.
Operate and improve
Ongoing updates, new pages, workflow tweaks, automation, and support as the shop grows.
Recent work
Frame shop websites with real industry context.
Each build starts with the shop’s actual services, story, location, and workflow — not stock copy or a generic agency template.
Maxine's Frame Shop
Diploma and custom framing site refresh for a long-running local shop.
Nelson's Moulding & Frame
Heritage frame shop positioning with a cleaner product and service path.
Boulder Frameworks
Custom framing and gallery presentation with stronger visual hierarchy.
Art & Frames
Retail frame shop website built around local search and gallery credibility.
Village Frame Gallery
Museum-grade framing and restoration positioning for higher-trust inquiries.
Premier Gallery
Fine art gallery and custom framing site with premium local presentation.
ReFrame
Modern custom framing studio look with a simple inquiry path.
Investment
Clear tracks for website, SimpleFrame POS, and custom workflow work.
Website redesign
Most full builds land around $5,000–$8,500 depending on content, pages, gallery depth, local SEO, and launch support.
- Modern frame-shop website
- Content migration
- Local SEO foundation
- Inquiry/quote forms
SimpleFrame POS
Our cloud POS for custom frame shops — pricing, vendor catalogs, live frame preview, work orders, customers, invoices, and integrated merchant processing. White-glove setup and data migration included.
- Custom framing POS
- 120,000+ moulding catalog
- Work orders & invoices
- Beat your current card-processing fees
Custom workflow
For staff dashboards, POS/API integration, advanced automation, and ongoing operations support. Shop card processing runs through SimpleFrame merchant. Stripe stays available for BuildKind SaaS billing and custom app workflows — not the register.
- SimpleFrame merchant for shop cards
- Stripe for SaaS / custom billing
- Automation and follow-up
- Monthly support
Built by a framer
Not a general web studio trying to learn framing from scratch.
Aaron spent 15 years in custom framing, including seven years running operations at Monarch Moulding. BuildKind uses that inside knowledge to design websites, quote flows, and software around how frame shops actually sell, price, communicate, and deliver work.
Free audit
Send your current site — and your processor statement if you want a fee review.
No generic sales deck. I’ll look at what customers see, how inquiries come in, what you pay to take cards, and where BuildKind could make the process cleaner.